The burlap sack is a semi-regular feature in the school paper, The Gateway, where a person or group who needs to be put in a sack and beaten is ridiculed in print. No sack beatings are actually administered.
"You've all experienced it before: you're drowsily gazing over the steering wheel, listening to the radio and quietly cursing yourself for registering in a morning class, when suddenly you're gripped with a primal rage. You white-knuckle the wheel; veins you didn't know existed bulge from your forehead; your teeth clench tighter than Lauren Pronger's grip on her husband's balls.
You try to focus, but all you can hear is the faint murmur of a man with a slight lisp over the violent pounding of your heartbeat in your ears. It's the fucking Spence Diamonds guy again, and just like that a rage seizure. He's knocked a significant number of days off your life.
For those of you who haven't heard them, consider yourself lucky. These ads are, without a doubt, the absolute worst things that can happen to your ears. It's like being violated in the temporal lobe - or for the lay people out there, being skull fucked via the ear.
At this point I'm betting some of you marketing students have started furiously scribbling a letter about how these ads work because most other people and I obviously remember them. And this is very true - these terrible advertisements are forever burned into our collective conscience. However, whenever I think of Spence's diamonds I don't think of "properly cut, well proportioned diamonds", I get a headache so bad I have to apply some Head-On directly to my forehead." - Conal Pierse

i thought this was a nice choice for the burlap sack. a very nice choice......